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Cintri Client Campaign
Nike LA Dance - Own The Floor


 

 

Cintri is a creative agency specializing in brand story-showing. Through our “Story-Showing” approach to content creation, Cintri focuses on video production, animation and design. 

 

This Feature Project Newsletter highlights the recent “Nike LA Dance - Own the Floor” commercial campaign and the unique approaches Cintri took in post producing the content.

 

Nike LA Dance - Own The Floor

Nike is setting the trend as a leader in the international dance community. In November 2021, Nike Los Angeles released its newest holiday campaign, "Own The Floor." The campaign combines some of dance's most iconic athletes, from multiple styles of choreography.
 


Cintri partnered with Betterdays and Vibrvncy to execute post production and finishing for "Own The Floor." Through integrated design, editing, sound and color, Cintri produced a variety of digital and marquee assets to promote the launch of the campaign. All content from "Own The Floor," can be found on Nike's social media channels and the Crypto.com Arena marquees in Los Angeles.

 

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Client: Nike Los Angeles

Director: Brian Smith

Photographer: Courtni Poe

Stylist: James Carrol IV

Hair: Ellie Michel & Maruice Cornell

Make-Up: Samuel Morales

Movement Director: Sheopatra Jones 

Post Services: Betterdays

Head of Production: Noelle Victoria 

Executive Producer: Nat Prinzi & Tino Slad

Post Producer: Elmo Kebor

Lead Editors: Mark Hendry & Jonathan Shih

Additional/Asst. editors: Chad Mayate John Kim

Finishing: Betterdays, Cintri & Vibrvncy  

 

Talent:

Dexter Carr

Natalie Bebko

Debbie Allen Dance Academy 

Honey Balenciaga

The Council Women

Sheopatra Jones 

Storm DeBarge

Yoe Apolinario

Crystal Jackson

Alexa Nof

Kinjaz

Mike Song

Bam Martin

Longkue Lor

Boom Squad

Blossom

Beautifull

Heaven Williams

Nayvi

Yanni

 
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