Nike is setting the trend as a leader in the international dance community. In November 2021, Nike Los Angeles released its newest holiday campaign, "Own The Floor." The campaign combines some of dance's most iconic athletes, from multiple styles of choreography.
Cintri partnered with Betterdays and Vibrvncy to execute post production and finishing for "Own The Floor." Through integrated design, editing, sound and color, Cintri produced a variety of digital and marquee assets to promote the launch of the campaign. All content from "Own The Floor," can be found on Nike's social media channels and the Crypto.com Arena marquees in Los Angeles.
