Welcome to New Balance | Warrior Jeff Teat

New Balance | Warrior recently signed professional lacrosse player Jeff Teat as the newest athlete to their roster. Teat was selected as the #1 draft pick in both the PLL and NLL, being the second athlete to go first pick in both drafts in the history of the sport of lacrosse.

Cintri was selected to produce a commercial campaign, welcoming Teat to the New Balance | Warrior team, highlighting his success as a lacrosse player.
 

New Balance | Warrior approached Cintri one week prior to Thanksgiving 2021 with the concept. The release for the campaign was set for the Monday directly following Thanksgiving, allowing for a small window of time to execute the creative.

The footage had already been captured and Cintri was tasked to bring the visuals to life. By creating animated, branded templates we were able to take the existing footage and offer the viewer a much more epic experience, providing New Balance | Warrior with ample content to advertise its newest lacrosse star.

Client: New Balance | Warrior

Agency: Cintri

Talent: Jeff Teat

Director of Marketing: Jared Hager

Creative Director: Joe Manni

Post Production Supervisor: Mark Hendry

Creative Technologist: Kevin Richetelli

Animation: Chunder Munster

Editor: Evan Schwartz

Graphic Designer: Mark Hendry